Nissrine Habash
Creative | Strategist | Writer
real estate, reimagined
Brand Strategy, Concepting, Voice and Messaging
Elliman Unlocked campaign: With competition on the rise, DE needed to regain top of mind awareness and engage home buyers’ interest. We recrafted the brand’s bi-annual open house into a distinctive branded moment. I helped build the #EllimanUnlocked concept from the ground up—from naming the campaign to executing it across all touchpoints.
Communicating to buyers and sellers was one part of my role. Messaging to agents was the other. I shaped the content architecture and copy for this recruitment brochure, working closely with our art director to bring it to life.
Elliman Studio: a one-stop marketing and management platform built to optimize agents’ businesses.
