Nissrine Habash
Creative | Strategist | Writer
giving is the gift
Brand Strategy, Concepting, Voice and Messaging
Valentine’s Day social posts
Educational assets spotlighting 1-800-Flowers’ premier blooms
Let’s talk content emails (one of my biggest contributions)
My role: As the project owner, I lead the content strategy, planning and storytelling for each set of weekly emails.
The opportunity
As we evolved our standard go-to-market emails, we saw an opportunity to connect with gift-givers in fresh, story-driven ways—and to set a new baseline for shaping future relationship-building strategies.
The result
70+ brand content emails that marry content and commerce with a threefold goal: 1. Establish 1-800-Flowers as the go-to guide for growing connections and communities. 2. Boost mindshare and brand affinity through common values. 3. Drive purchases with promotional incentives that feel organic to our storytelling.
