With an ambitious expansion plan in the works, Douglas Elliman needed to mitigate any growing pains. The remedy: a cohesive communication strategy that would unify its disparate markets and cement its status as the nation’s leading real estate brokerage firm.

An expressions brand rooted in family values,
1-800-Flowers is all about celebrating human connection through gifts and gestures that deepen the bonds we share.

Elevating brand interest by engaging consumers on their turf, Victoria’s Secret continues to build its online presence through mobile, site and social content.

Chocolatiers Pam and Marcy share more than a striking resemblance. 20 years ago, the mother-and-daughter team built a scrappy family business that put Roselle, Illinois on the map for sugar enthusiasts everywhere.

From bra to brand, Wonderbra® is recognized as much for its assets as it is for its saucy, R-rated tone.

Building on this equity, we adapted the brand’s bold style across a range of print, packaging and digital touchpoints.

In a competitive category focused on the functional benefits of breakfast, we identified an opportunity for Kellogg’s to mean so much more.

We updated the brand’s visual and verbal architecture, distorting its focus from product to storytelling to drive engagement and invite consumers to “make today great”—starting with a Kellogg’s breakfast.

Recently divested of its parent brand, the aluminum manufacturer needed to establish itself as a standalone brand.

Working between our New York and Paris offices, we embarked on an ambitious program to reposition, articulate and launch Constellium’s new identity—developing a fresh verbal and visual platform born out of aluminum's unlimited potential.

Discover more at constellium.com.

IDB Bank's client-first philosophy is the heart and hallmark of its brand.

We piloted a robust identity refresh rooted in the organization’s service culture—introducing a witty, take-charge tone inviting consumers to see just why IDB Bank is the better bank.

Through two years of rigorous consumer research and analysis, we developed a new communications system for AT&T aimed at humanizing the brand.

We introduced a more conversational tone, relatable anecdotes and an expressive design vocabulary—providing the telco with the tools to (re)connect with its varied audiences in relevant, meaningful ways.

How do you help the world’s most recognized exchange unify and empower the global capital market community?

You start from the inside.

Introducing a one-brand employee value proposition that inspired a series of cross-departmental communications—our first internal campaign demonstrated the multinational's measurable impact on business and, ultimately, the world.

Leveraging Asprey’s equity in the luxury market, we developed a campaign that literally brought into focus the retailer's exquisite craftsmanship—reinforcing its reputation as an icon and innovator.

Tailored to an older audience, Brooks Brothers was nearly irrelevant to buyers under 40. In 2007, the retailer took steps to bridge this gap, launching its newest collection: Black Fleece.

We created a visual and verbal experience that captured the brand’s rich American legacy, while nodding to the collection’s contemporary, 1960s‐inspired sensibility—reintroducing Brooks Brothers as a fashion icon for the modern generation.

Merck has always displayed a strong drive to put patients before profits. Unfortunately, its voice and messaging lacked the same spirit, making the brand barely visible among competitors.

We developed a vibrant verbal platform built on the idea of “showing the way,” reintroducing Merck as an optimistic, uplifting partner—one geared to shape the future of wellness for generations to come.